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Know Wine, LLC is just that: a way for you to get to know wine.  Do you already know wine?  Work with Know Wine, LLC to enhance your tastings, curate pairings, or learn new grape varieties.  Know nothing? Know Wine, LLC will introduce you to fun ways to taste, pair, and  enjoy!

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About Us
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About Know Wine, LLC

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We offer well-researched presentations in a variety of formats, from serious seminars to party pairings to appeal to wine enthusiasts at all levels.

At Know Wine, LLC, we believe that every sip tells a story. Bruce Smoller ensures that each educational session, event, or class, is crafted to enhance your wine journey and deepen your appreciation for this exquisite beverage, all the while stressing that drinking and tasting wine are meant to be fun!

Meet Bruce Smoller

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I have had a passion for wine since my days living near Napa Valley.  I have been seriously studying wine for more than a decade and have now passed three of the six parts of the Wine and Spirits Educational Trust (WSET) level 4 (Diploma level).  Along the way I have also completed the Italian Wine Scholar and French Wine Scholar programs (Wine Scholar Guild), the Spanish Wine Expert course, and master level courses in the wines of Bordeaux, Burgundy, Alsace, Loire Valley, Rhone Valley, Champagne, Cava, and Rioja, all with honors. I also have under my belt courses in wines from Portugal, Croatia, Switzerland, Austria, and Germany, as well as specialist courses in Port wines and Sherry wines and in depth courses in the wines of Mt. Etna and Barolo.  My wine studies are not limited to Europe, however, and my wine educational transcript also includes courses about wines from California, Oregon, and Texas, Argentina, Canada, Chile, China, Georgia, South Africa, Australia, and New Zealand.  I have been formally certified as an educator for the WSET program, as well as for the Wine Scholar Guild.  I teach wine courses at Daemen University and Finger Lakes Community College and was the Nominated Wine Educator for the New York Kitchen.  In my spare time, I am Professor of Pathology and Laboratory Medicine at the University of Rochester School of Medicine and Dentistry.

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Selected Presentations

  • How to Taste (not Drink) Wine

  • How to Pair Wine and Food

  • Pairing Wine and Cheeses from around the World

  • Around the World (of Wine) in 80 Minutes

  • Good wines for < $20; Do they exist?

  • Wines of France

  • Wines of Spain

  • Wines of Italy

  • Wines of Germany

  • Wines of Greece

  • Wines of Austria and Hungary

  • Wines of Chile

  • Wines of South Africa

  • Wines of Argentina

  • Wines of the United States

  • Wines of New York

  • Wines of Australia

  • Wines of New Zealand

  • Wines of Israel and Lebanon

  • Chardonnays from around the World

  • Wines of the Black Sea

  • Rieslings from around the World

  • Sauvignon Blancs from around the World

  • Cabernet Sauvignons from around the World

  • Cabernet Francs from around the World

  • Merlots from around the World

  • Chillin' with the reds

  • Wines of the Loire Valley

  • Beyond Riesling - A Survey of Finger Lakes Wines

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Courses Taught Previously

  • Wine and Spirits Educational Trust Level 1

  • Wine and Spirits Educational Trust Level 2

  • Wine and Spirits Eduational Trust Level 3

  • French Wine Scholar (Wine Scholar Guild)

  • Italian Wine Scholar, Parts 1 and 2 (Wine Scholar Guild)

  • The Art and Science of Wine (Daemen University)

  • A Tour of the World Through Wine (Daemen University)

  • Wines of the Iberian Peninsula (Daemen University)

  • Wines of Europe (Finger Lakes Community College)

  • Wines of the World (Finger Lakes Community College)

  • Wines of Northern Italy

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Previous Venues

  • Private residences

  • Restaurants (Rochester, NY)

  • Wine and Liquor Stores (Rochester, NY)

  • Wine Bars (Rochester, NY)

  • Wine Bars (Buffalo, NY)

  • Rochester Oasis

  • Independent Living Facilities

  • National Convention Centers

  • New York Kitchen

  • American Wine Society

  • Women for Wine Sense

  • Daemen University

  • Finger Lakes Community College

  • Verona, Italy (Orbridge Tours)

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Our Services

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Know Wine, LLC offers a range of services, including private tastings, in person and virtual wine classes, wine credentialing courses, and corporate events.

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Private Tastings

Indulge in exclusive private tastings led by our expert wine educator,  tailored to your preferences and occasions.

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Wine Classes:  In Person and Virtual

Join us for interactive in person or virtual wine classes designed to enhance your wine knowledge and tasting skills.

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Corporate Events and Celebrations

Host memorable corporate events and celebrations with our wine expertise, creating unique and sophisticated experiences for your guests.

Upcoming Presentations

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June 26, 2025 1 PM

"Wines of the Black Sea"

Rochester Oasis

Registration and participation through the Rochester Oasis

https://rochester.oasisnet.org

$30

June 26, 2025 6 PM

"It's all Greek to Me:  Wines of Greece"

Henry's Bar - DeLand House, Fairport

American Wine Society

Register at https://www.rochesteraws.org

Members $55

Non-members $65

 

June 30, 2025 6 PM

"The Multi-faceted Riesling"

Vine & Tap

Lake Avenue, Rochester

Register through Vine & Tap website

https://www.vineandtapwinebar.com/event

July 8, 2025 6 PM

An introduction to blind tasting red wines

The Winesmith

846 Main Street, Buffalo

(716) – 235-8135 for information and registration

July 15, 2025 6 PM

An introduction to blind tasting white wines

The Winesmith

846 Main Street, Buffalo

(716) – 235-8135 for information and registration
 

July 19, 2025 3 PM

An Exploration of Wines from France

Geneva Business Improvement District Conference Room

One Franklin Square, Geneva, NY

Register and pay at https://www.knowwine.net,

$35

July 21, 2025 7 PM

Rieslings from near and far

Zoom presentation in conjunction with FLX Aficianados

Register and pay at www.knowwine.net

July 22, 2025 6 PM

An introduction to blind tasting sparkling wines

The Winesmith

846 Main Street, Buffalo

(716) – 235-8135 for information and registration

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Register and Pay

We’d love to see you at:

An Exploration of French Wines


July 19, 2025 at 3 PM

Geneva Business Improvement District Conference Room

One Franklin Square, Geneva, NY


N.B. You must be at least 21 years old to register for this seminar!!!

Is this your first time attending?
Yes
No
Product
Registration, per person$35

Registration fee includes attendance at the seminar, tasting of 5 wines, a summary handout and a souvenir glass.

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We’d love to see you at our Zoom presentation in conjunction with the FLX Aficianados: Rieslings from Near and Far.

Monday July 21 at 7PM


N.B. You must be at least 21 years old to register for this seminar!!!

Product
FLX Aficianado (first two participants at the same site)$15
FLX Aficianados (each additional participant at same site)$10
Non FLX Aficianados (first two participants at same site)$20
Non FLX Aficianados (each additional participant at same site)$10

For FLX Aficianado members, the cost is $15 each for the first two participants at the same site. For non-FLX Aficianado members, the cost is $20/person for the first two participants. Each additional participant at the same site is $10.


When registration is complete, I will send the Zoom link and the list of wines that I plan to present.


How will you join?
In-person
Virtually
Is this your first time attending?
Yes
No
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Proposed Date and time for the event
Month
Day
Year
Time
HoursMinutes
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